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Sterling Commerce and Deloitte Consulting
As a retailer, wouldn’t it be useful to understand your customer’s in-store and online shopping preferences so you could better execute a cross-channel strategy? Sterling Commerce conducted an online survey of 5,000 consumers to understand consumer preferences and attitudes when shopping online and in traditional retail channels. The responses provide tremendous insight into the consumer’s expectations for selling and fulfillment. Consumers increasingly expect a higher level of sophistication in technology and choice when shopping, and they expect to experience seamless communication across a variety of channels. As emerging or alternative shopping channels become more mainstream, consumers will become even more exacting in their preferences and expectations regarding their shopping experiences. At the conclusion of the survey analysis, you will find our take on cross-channel execution, as well as, a point of view from Deloitte. 
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